Ashley Schuh, founder of NCHE
I know how muchwork goes intobuilding abeauty career.
NCHE is building the Record for independent beauty professionals: one place to carry their learning, work and professional context through a career. The product is in development.
App access is limited to NCHE’s closed testing circle and requires a temporary code. The previews on this website use fictional examples.
development

A career in view.
A professional identity that keeps the context of a career together.

The film loads only when you choose to play it. Read the film transcript
Illustrative product screens and generated human imagery. The product is in development.
02 · The connected Record
A Record of the whole professional.
Selected work sits with the person’s learning, experience and evidence or visibility context. Course progress can support that Record; it is not automatically a licence or credential.
Work with its context intact.
Selected work remains connected to dated consent and visibility context.
Temporary code required. The external fictional demo is restricted to NCHE’s closed testing circle.
Open testing-circle demo
Selected work keeps its dated consent and visibility context.
Illustrative product previews with fictional examples. No private practitioner information is shown here.
03 · The practice behind a profile
A career takes shape in the studio.
Ashley watched careers accumulate across courses, camera rolls and booking systems. NCHE grew out of the need to bring that work together.
A career takes shape in continued learning and in the judgement behind each decision. NCHE is being built to keep that context with the professional.
Nail studio · Illustrative imagery
Foundingcommunity
04 · The community we are building
A founding community of practitioners.
NCHE begins with independent beauty professionals in Ashley’s network. This founder-led community will help shape a Record that becomes useful before NCHE expands into adjacent beauty, wellness and regulated categories.
An invitation to help shape NCHE
Be part of NCHE’s founding community.
“I know how much work goes into building a beauty career.”